Business Information Systems, Information Systems (IS)
Europe, United Kingdom (UK) (England, Northern Ireland, Scotland and Wales)
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Intakes:
Deadline:
October, January, April
September, December, March
About program
The Bachelor of Business Administration and Digital Innovation in Digital Communication & PR in Barcelona is a comprehensive degree program that provides a unique outlook on today’s global challenges and prepares students to meet them head on.
Students studying for Bachelor of Digital Communication & PR in Barcelona learn how to devise and execute multi-channel PR and communication campaigns globally, in Europe and around the world. Business Bachelor of Digital Communication & PR students concentrate on company branding, personal branding, business innovation, global marketing, and emerging technologies.
Become a GBSB Global Bachelor of Digital Communication & PR student in Barcelona and you will become an expert at communication strategies, media relations, social media, reputation management, and more.
Students graduating from GBSB Global with a Bachelor of Business Administration and Digital Innovation degree, additionally obtain Level 4 and Level 5 ATHE Extended Diploma in Management, officially recognized by OFQUAL in the UK, which allows students to complete a top-up year in the leading UK universities and earn a double Bachelors’ degree.
Program details
Degree type
Bachelor
Specialization
Advertising and Brand Communications, Business & Management, Journalism & Media, Public Relations (PR)
Study type
Full time
Delivery mode
On-Campus, Online
Program duration
3 years | Full time
Tuition fees
/year
Intakes
October, January, April
Study language
English
Program structure
Year 1 (60 ECTS)
– Customer Relationship Management
– Business Environment
– Communication Skills
– Business Law
– Marketing Mix
– People in Organizations
– Resource Management
– Entrepreneurship
– Finance for Managers I
Optional Spanish Language (A1)
Year 2 (60 ECTS)
Core Courses
– Business Organizations in a Global Context
– People Management
– Business Ethics
– Planning a New Business Venture
– Managing Communication
– Finance for Managers II
– Research Project
– Marketing Principles and Practice
Bachelor of Digital Communication & PR
A student will complete three courses corresponding to Bachelor of Digital Communication & PR specialization.
Year 3 (60 ECTS)
Core Courses
– Professional and Career Development
– Innovative and Creative Thinking
– Corporate Finance
– Disruptive Technologies for Innovation and Change
Bachelor of Digital Communication & PR
A student will complete three courses corresponding to Bachelor of Digital Communication & PR specialization.
BA Undergraduate Dissertation
The Bachelor Undergraduate Dissertation allows students to reflect and integrate their learning over their three years of study, and create an original work in an area of their interest related to the major. The Bachelor Undergraduate Dissertation represents the student’s integration of theoretical constructs drawn from course work, application of theory and the mastery of academic skills.
BA in Digital Communication & PR Specialization Courses
– Digital Branding
– Digital Communication Strategies and Digital Media
– Principles of Public Relations
– Visual Communications for Digital and Offline Channels
– Reputation and Relationship Management in the Digital Era
– Investor Relations
English requirements
Only one is required
TOEFL-IBT
79/120
TOEFL-ITP
550/677
IELTS
6.0/9
Academic requirements
The entry profile should include one of the following:
A GCE Advanced level profile with achievement in 2 or more subjects supported by 5 or more GCSEs at grades C and above
Other related level 3 subjects
Other equivalent international qualifications (high school diploma)
Additional requirements
Have a high level of English language
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Tuition fees
/year
Program duration
3 years | Full time
Delivery mode
On-Campus, Online
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